As my wife will all too gladly confirm, I have my daily routines. Saturday, July 9th, was no different. After finishing up my never-changing gym regimen (an elliptical machine, then floor mats, then weights), I made a beeline to the locker room to grab my iPhone. I needed a Chartbeat data fix. As always, it was just after 11am. This time, I watched mobile traffic for FORBES unfold like never before. Minutes earlier, Paul Tassi, one of our expert video game contributors, had published a post: Ten Things I Wish I Knew When I Started Pokemon GO. I could tell it would be big. Still, I never imagined how far and wide Paul’s post would ricochet across the social Web — 5,000 concurrent readers for two straight days.

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