Apple’s Unimaginative Approach To Selling Its Boring New iPhone

It’s the camera. It’s about great pictures. It’s about capturing the moments that only Apple can capture for you. If you ask me what story Apple is going to try to use to sell the upcoming iPhone 7 and iPhone 7 Plus handsets, the answer is going to be the camera and the imaging potential of the device.

from Forbes – Tech http://ift.tt/29PNL8m
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