Twitter is rapidly expanding its live streaming video content. The company recently signed a deal with Bloomberg to stream three of its daily news shows including “Bloomberg West” on its platform. Twitter and Bloomberg will share revenue on ad packages sold with these shows. This agreement comes on the back of a recent deal signed by Twitter with CBS, whereby it will stream both the Democratic and Republican national conventions. The company streamed videos of Wimbledon games on its platform and is also in talks with the NBA, Major League Soccer and Turner for more streaming rights. Twitter is aggressively pursuing streaming rights for popular events, hoping that making popular live content freely available will attract more users to its platform. While these feeds are currently available to users who do not have an account, as Twitter increases the live video content available on its platform and builds a social experience around it, it should be able to get more users to join.

from Forbes – Tech http://ift.tt/29I0UQO
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