eBay has had some trouble competing with Amazon in the U.S. e-commerce market in the last couple of years, both in terms of web traffic and sales. This was reflected in the company’s first quarter results, with its global net marketplaces revenue falling 2.3% year-over-year (y-o-y) to $1.5 billion compared to Amazon’s 25% y-o-y growth to $26.6 billion in the same period. eBay has especially been struggling in the domestic market which contributes about 39% of its net marketplaces revenue.
Web traffic data from comScore suggests that Amazon may not be the only stumbling block in eBay’s path to growth in the near term. Walmart has aggressively expanded and promoted its e-commerce business in the last year to improve its top line growth and online footprint. ((comScore Ranks the Top 50 U.S. Digital Media Properties for February 2016, comscore.com, March 21 2016))

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