Facebook‘s increased focus on video content has hit the slow internet connectivity wall in emerging economies and the company is now testing ways to bring these users to the video fold. Weeks after YouTube launched a “Smart Offline” feature in India, which allows users to schedule a video to be pushed offline overnight to take advantage of cheaper download rates, Facebook is now testing a new video download option with a small percentage of users in India. This feature will allow users to sync videos to their device when they have a WiFi connection, for offline viewing later within the Facebook app. With poor mobile connectivity in some regions of the country, users do not have the ability to watch videos on the move, limiting the reach of Facebook’s video content. As the company is pushing more and more content via video, this feature should ensure that its huge base of users in emerging economies gets access to this content and subsequently advertisers reach a wider audience.

from Forbes – Tech http://ift.tt/2a6nD4P
via IFTTT