Netflix and Comcast have joined forces in a bid to leverage their respective strengths in video streaming and cable TV. This will bring an end to the business rivalry that has characterized their previous relationship. In order to mutually benefit from this collaboration, Comcast will allow Netflix onto its X1 platform, which more than 30% of Comcast’s video customers use. Netflix will gain access to not only a large and previously untapped platform, but (in all likelihood) new content from Comcast as well. Additionally, this will give a boost to its subscriber growth. For Comcast, there are potentially a multitude of benefits, including a subdued competitive threat, stability to the subscriber base and reduced scrutiny from regulators. In simpler terms, since a lot of Comcast’s cable customers are already using Netflix, it makes sense for the cable-television company to bundle Netflix app into its service.

from Forbes – Tech http://ift.tt/29xMX7Q
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