Weather is popular. If you don’t believe me go to Twitter and look at all of the handles with “Wx” in the name. “Wx” is a Morse code abbreviation for weather.  Weather enthusiast sites have sprouted like cumulus clouds on a summer day in Florida. Sunsets, tornadoes, and lightning have to be some of the most shared or retweeted imagery in social media. Traditional weather outlets like local/cable outlets, private companies and the National Weather Service are still there. Any card-carrying weather aficionado has listened to the legendary weekly podcast Weather Brains. I even a host talk show on The Weather Channel appropriately called Weather Geeks Sunday at Noon ET. In recent years I have noticed a new trend shaking up journalism, the rise of weather and climate journalism.

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