Recently, Amazon announced the launch of “Amazon Inspire”, a free service for search, discovery and distribution of digital educational resources. This platform is aimed at providing educators the ability to upload and share digital teaching resources as the company works towards a personalized learning environment for all students. Currently in beta stage, Amazon Inspire will give the company a strong hold in the growing digital education industry, despite being a free platform. It will also give a boost to other products that are key the growth prospects of other Amazon businesses, such as Kindle, Whispercast and Amazon Web Services for schools. According to MarketsandMarkets, the smart education and learning market is forecast to generate revenues of $446 billion by 2020. In addition, Amazon has an initiative to support the U.S. Department of Education’s Go Open initiative through this open learning platform. This, too, should enable the company to tap into this growing market.

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