Modern marketers are increasingly relying on technology, data and content to deliver better customer experiences at every touch point. But the plethora of data sources often leaves companies with fragmented information that can only be used within limited channels of communications. I recently discussed this challenge with Amede Hungerford, CMO of Dell Boomi and former marketing leader at NetSuite and HP. Since his focus at Dell Boomi is “making things a lot easier for companies to take best of bread applications, integrate and connect the applications and data, and move it in real-time to help them perform better”, Hungerford is constantly discussing data strategies with other CMOs as well as practicing what he preaches.

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