Will Consumers Pay To Get Some Midday Shut-Eye?

Whether in Hong Kong, Brussels, New York or Dubai, getting enough sleep can be a challenge for many workers and travelers across the globe. Businesses have long capitalized on our sleep deprivation, offering customized mattresses and other high-tech solutions to solve our sleep needs. Now, a different offering for the sleep deprived has appeared on the market: nap lounges. In several major cities, people can pay to take a midday snooze. This concept seems like a natural (and monetized) next step in the trend of offices offering nap lounges for workers.

from Forbes – Tech http://ift.tt/297VlIY
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