In late 2012, Netflix signed an exclusive licensing deal with Disney, through which it gained streaming rights to all Disney theatrically released films starting in 2016. In additional, Netflix gaiend streaming rights from 2013 to movies released directly to disk. The benefits of this deal will be seen starting September this year, when Netflix will become the exclusive US Pay TV home for the latest films from Disney, Marvel, Lucasfilm and Pixar. While the company is refreshing a large part of its film catalogue ahead of the summer, when there is a 20% increase in movie watching by its US consumers, it is including exclusive content and removing a batch of non-exclusive titles. This is in line with Netflix’s strategy of focusing on exclusive content to stay ahead of competition. Exclusive access to Disney’s movies will enhance Netflix’s offerings and should enable the company to attract and retain Disney fans. Given the box office success of Disney movies released in 2016, this should be a sizeable number of subscribers. However Netflix will need to take several other steps to boost its slowing subscriber growth.

from Forbes – Tech http://ift.tt/1UfXDog
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