Recently, eBay announced the launch of the first ever virtual reality department store in partnership with Australian retailer Myer. Through this innovation, Australian consumers will get an immersive shopping experience of a Myer store on eBay’s platform, where they can browse more than 12,500 Myer products and buy them online. A specially designed virtual reality viewer called “shoptical” will be needed to view products under this technology. The company has created “eBay Sight Search” which shoppers can user to select items by holding their gaze on them for a few seconds, thus eliminating the need for hand controlled devices to add items to the shopping basket. Virtual reality is being touted as the future of the online retail experience and eBay is an early entrant into this space. Whether this new shopping experience will attract more buyers or increase conversion rates remains to be seen.

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