Recently, Nokia announced that it had signed a strategic agreement with a newly formed Finland based company called HMD to create Nokia- branded mobile phones and tablets for the next ten years. HMD has been founded to provide a focused, independent home for a full range of Nokia branded feature phones, smartphones and tablets. Nokia had sold its mobile phone business to Microsoft in 2014 and HMD will now acquire the right to use the Nokia brand on feature phones and certain related design rights from Microsoft. It also intends to invest over $500 million in the next three years to support the global marketing of Nokia branded mobile phones and tablets. While Nokia was once a best-selling mobile company, it could not keep up with changing consumer demands and was unable to establish itself in the smartphone market. Mircosoft failed to adeuately monetize this business as well, as the iOS-Android jaugernaut conintued. Now, via HMD, Nokia-branded feature- and smart phones will reenter the market, targeting secondary, lagging markets beyond those addressed by top-tier vendors such as Apple and Samsung.

from Forbes – Tech http://ift.tt/25c3kIV
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