Fashion Forward Fiona. Sales Savvy Susie. No, these are not the names of the new Barbies. Buyer personas such as these have been the foundation that marketing plans are built on for a long time.

But times have changed since marketing first started creating these buyer personas. In this age of big data, it makes sense that we should let the data shape more of our buyer personas.

from Forbes – Tech http://ift.tt/1Th4z7x
via IFTTT