Asus has started teasing the three smartphones that it’s going to make official at its grand event on May 30. The first teaser for the ZenFone 3, ZenFone 3 Deluxe, and ZenFone 3 Max comes in the form of a video that just barely shows us the profiles of the three handsets.

Then again, you can clearly see it’s three different devices (even if the differences between the ZenFone 3 and ZenFone 3 Deluxe are much more subtle than when you compare those two to the bigger ZenFone 3 Max).

You can also see the words “clarity”, “desire”, and “unlimited” spelled out in all caps for some reason….

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