It seems that the Asus Zenfone 3 launch will happen a bit later than expected – company CEO Jerry Shen says the new generation will be unveiled in June.

They will target the mid-range market, but the average selling price will go up compared to previous generations. Asus expects the Zenfone 3 Max to make up two-thirds of total shipments, the base Zenfone 3 and Zenfone 3 Deluxe will make up the other third.

The CEO noted an important shift in chipsets – 90% of Zenfone 3s will be powered by a Qualcomm chipset and 10% by MediaTek. Asus was one of the few that used Intel chipsets, but the…

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