In its earnings call announcing Q1 2016 results, Facebook reported that its global users spend 50 minutes a day on an average using its Facebook, Instagram and Messenger platforms. Usage of Whatsapp was excluded from this figure. This significant interval of the day is second only to the average amount of time people spend watching television and movies (2.8 hours), according to the Bureau of Labour Statistics. While Facebook attributed this high engagement level to the constant improvement of its ecosystem, the company plans to continue investment in development over the next five years to enhance products already being used by its users. We believe Facebook’s strong advertising revenues are driven by its user growth and engagement. The company works to increase both attibutes, adding features that might otherwaise draw users to alternative sites. Assuming the company success in this endeavor, Facebook should to be able to sustain high user engagement levels in future.

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