Got Analytics? Nobody Cares! Here Is Why.

Often I start my analytics conference keynote addresses by asking the audience to share the issues they face in their organizations. For the past decade, in nearly every conference, the #1 problem cited by analysts and their managers has been the same: their team built the best possible model (read: analysis, dashboard, report, predictive model) but people are not using it. Even the internal clients, who asked for it, aren’t using it! In fact, this issue is so pervasive in organizations that 80 to 90% of the analysts in the audience report this problem.

from Forbes – Tech http://ift.tt/1q9MYkm
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