After launching YouTube Red last year, its first paid subscription service, Alphabet Inc.’s subsidiary Google is now reportedly working on a paid subscription service called “Unplugged” that would offer customers a bundle of cable TV channels streamed over the Internet. The project is likely to be launched next year and YouTube is looking to sell a package of channels at a subscription charge of less than $35 a month. Reports suggest that the company is currently in negotiations with media networks to firm up the packages. Consumers are moving away from traditional Pay-TV, due to high costs and immobile viewing. Younger audiences in particular seek the ability to subscribe to skinny bundles of channels that can be viewed from any internet enabled device. As the OTT (Over the Top Television) market witnesses significant growth in the future, YouTube’s latest project has the potential to become a key revenue driver of growth in the future. Competition in this market segment is intensifying, with players such as Dish’s Sling TV, Hulu and Amazon actively exploring live streaming. YouTube’s ability to provide popular content will likely be important for its success in this venture.

from Forbes – Tech http://ift.tt/1Tzozfp
via IFTTT