Was Apple Music’s Initial Goal Of 100 Million Subscribers Too Ambitious?

At the end of next month, Apple Music will celebrate its first birthday, and it’s been quite the year for the streaming music platform. Just a short time ago, the company announced it had accrued 13 million subscribers. That’s a good start (just ask competitors like Tidal, which have been around just as long but which only have a fraction of the base that Apple has collected), but it’s not even close to the initial goals the company set when it finally ventured into streaming music last June.

from Forbes – Tech http://ift.tt/1O2zd27
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