About a year ago Lenovo decided it was time for a face-lift and rebranded the company, from the inside out, to better reach the digital generation of today’s consumers. I spoke with David Roman, Senior Vice President and Chief Marketing Officer at Lenovo, to learn more about the company’s rebrand and find out how Lenovo uses social data and insights to not only drive its product development, but also steer its marketing communications program in a more impactful way.

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