Make-A-Wish is in the business of creating magical experiences for children suffering from life-threatening illnesses. But today one of its challenges is staying relevant in an era of digital and social media experiences that are changing the way charitable giving happens. In a little over two years, the online giving platform GoFundMe has pulled in $2 billion in donations propelled by very personal social media appeals, where the donors are often responding to a specific story about a specific family in need.

from Forbes – Tech http://ift.tt/1rnpoRZ
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