Can Hulu’s New Offering Threaten Netflix?

While more than 75% of Netflix subscribers believe that it will replace traditional TV, the company’s competitor Hulu, is planning to launch a live TV streaming service, according to recent reports. Hulu is planning to roll out the new service in 2017 where Walt Disney and 21st Century Fox, its co-owners, will add their networks such as ABC, ESPN, Fox News and various national and local sports channels of the Fox network. Hulu’s subscriber base of 9 million users is much lower compared to the nearly 50 million subscribers of Netflix in the U.S. The new live streaming service offered by Hulu will be open to all and not only to existing Hulu subscribers. We believe that Hulu’s new offering is less of a threat to Netflix than it is to other players, with which it will more directly compete. These include other players such as Dish Network’s Sling TV. In contrast, Netflix has its strong consumer base of video-on-demand viewers preferring its high quality content. It thus should not be impacted by this new offering from Hulu.

from Forbes – Tech http://ift.tt/1W9sg2l
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