eBay recently announced that it is launching a new destination on its platform called eBay Wine where users can browse for a wide selection of wines including collectibles, rare and everyday wines for all occasions and purchase them online. The company is partnering with Drync, a mobile app platform for wine, to bring a wide selection of wines to its U.S. shoppers through Drync’s retail network. In addition to the ability to buy wines online in the U.S., the company will also provide an auction format for rare bottles and a store pick option. Buyers will also have access to expert guides and tips on emerging wine trends and must-have accessories. While selling wine via the Internet is still at a nascent stage, Amazon already has an established presence in this market. As eBay works towards improving its product inventory for buyers, a curated wine collection can definitely enrich its offering and attract buyers to its platform.

from Forbes – Tech http://ift.tt/1UsS6wx
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