At a recent event in Puerto Rico, I was asked to opine on best practices in marketing.  From my perspective — after close to two decades advising, and learning from, some of the best tech startups — it’s quite simple: the ability to stay true to yourself despite whatever comes at you.  And the principle toolset to staying true?  Imagine yourself as the protagonist in a story where you will need to allow three things to happen: (1) your personal and professional transformation, for you will indeed need to change by growing (evolving) because of the challenges you will face, while remaining true to yourself; (2) the strategic use of your unique gifts as an entrepreneur; and (3) the use of people in your network who understand those gifts and are more than willing to help, but only if you can find the courage to ask.

from Forbes – Tech http://ift.tt/1SEmUt5
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