60% of marketers predict Business Intelligence will be the most purchased technology in 2016.
46% of marketers say their greatest obstacle is gaining access to more advanced analytics and insight to make smarter decisions.
Customer-centric focus (79%) leads the top five priorities for marketers in 2016 with reporting & insight from analytics third (61%).
Tactical campaign performance (+6%) is the single key performance indicator (KPI) that marketing excels at versus C-suite/upper managements’ reporting expectations.

from Forbes – Tech http://ift.tt/1pT6Ckv
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