Big data has long been touted as a tool for success in the enterprise, though Australasian businesses of all sizes can benefit from the ability to access customer data. Recently, small business owners in New Zealand have also been able to benefit from aggregated data. This comes as a result of cloud-based accounting firm Xero introducing its Xero Signals technology, which aggregates data from over 10,000 New Zealand businesses, helping organizations better achieve their goals through providing valuable customer insights.

It’s our responsibility to provide the technology tools to small businesses to help them thrive. These insights will enable New Zealand’s small businesses to assess their own business using comparative insight from thousands of other similar sized businesses.

— Anna Curzon, Xero Managing Director

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