Why should software executives have all the fun? By now, you may have heard many business thought leaders either talk about markets being disrupted by software-driven startups or companies that are learning to think and act like software companies. From Marc Andreessen’s original 2011 proclamation that “software is eating the world,” to  a recent interview with Don Butler of Ford, who spoke of the auto manufacturer’s evolution to the software space, to GE’s well-documented metamorphosis from heavy-duty manufacturer to digital services provider.

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