The French unit of Altice, SFR-Numericable, this week announced that it planned to become “France’s leading content generator” by integrating several activities that were already part of the larger group, and launching some new platforms. SFR called this a global convergence of telecom, media content and advertising. The strategy for content consolidation over platforms is not wrong, but building content packages to keep and grow subscribers to your platform might not be the best approach.

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