When the BBC recently announced the rollout of a program to give every 11 year old in the UK a mini-computing device (the micro:bit), it had been over a year in the making.
NXP Semiconductor, one of the project’s key contributors, had already announced that its employees’ kids would get them, too…and the decision took little more than a week.
“Rick and I sat down to plan our first quarterly meeting after we’d merged with Freescale,” said John Dixon, NXP’s VP of Marketing and Communications, noting the transaction that closed in late 2015. “When we got to talking about our BBC partnership, he looked at me and asked, ‘Why not our kids, too?’”
“The live, 45,000-person meeting was scheduled for a Thursday, and we made the decision that Monday.”

from Forbes – Tech http://ift.tt/1T6QyD7
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