In 1979, the aging British-American stage actor John Houseman appeared in a legendary television ad for the investment firm E.F. Hutton. Gruffly summing up the firm’s investment approach, Houseman hisses: “They make money the old fashioned way… they earn it!” The same can be said when it comes to Big Data these days. You don’t just build a Big Data system, and claim success. You earn it! As more and more leading firms go “all in” on Big Data, companies must demonstrate a path to achieving successful results and business benefits that justify Big Data investments.

from Forbes – Tech http://ift.tt/1QB7nEC
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