The Business Backstory Of The Solar Impulse

Today, the Solar Impulse resumed its bid to become the first airplane to circumnavigate the globe powered only by the Sun. The business backstory took flight more than a decade ago. When Bertrand Piccard visited the Belgian chemicals giant Solvay with his nascent plans for a solar-powered trip around the world in 2003, it was a homecoming of sorts: Company founder Ernest Solvay had backed the physics research of Piccard’s grandfather in 1920. “Before we got to specifics, we saw the values Bertrand’s project represented: Pioneering spirit, innovation, respect for the planet and for mankind,” said Claude Michel, Head of the Solvay Solar Impulse Project. “Those are the same values we live at Solvay.”

from Forbes – Tech http://ift.tt/1rpsp4R
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