Alphabet Earnings Miss Forecasts as a Key Google Ad Metric Stumbles by DAVID STREITFELD


By DAVID STREITFELD

Aggregate cost per click, a crucial measure of Google’s advertising business, which itself is the company’s core moneymaker, fell 9 percent from 2015.

Published: April 21, 2016 at 07:00PM

from NYT Technology http://ift.tt/1YJm7HB
via IFTTT