Downloading an app for every business a consumer wants to deal with can become a thing of the past, if Facebook succeeds in its new plan. The company is testing ‘chatbots’ or ‘bots’ for short on its messenger app, which are software agents engage users interact with business sites to get answers to their queries or execute certain transactions. Users can chat with businesses via bots using Facebook’s messenger in a similar way as they chat with friends. However, bots would provide limited responses based on the consumer requirements. Currently Burger King, 1-800-Flowers.com and KLM airlines have partnered with Facebook to use bots. Now Facebook will work to replace individual business apps with its Messenger app. We believe that, if this ‘bots’ experiment is successful, there could be a boost to Facebook’s revenues from Messenger going forward.

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