Facebook is testing its hyper-local services website in India, which provides information relating to local businesses based on the user’s selection of a particular area and service. The listing includes nearly 80 services, ranging from plumbing, beauty, home care to event management. User ratings and reviews are included for each service. The hyper-local services listing market is intensely competitive in India, with players such as Urban Clap, Housejoy (where Amazon has stake) and QuikrServices already operating in the region. However, Facebook could get a competitive edge in the country, given its wide reach and over 2 million registered small and medium enterprises in India. With strong penetration in the U.S., Facebook is looking at emerging economies such as India for future growth. We believe entering the hyper-local services market will enable the company to increase its advertising revenues in the region and better monetize its growth in emerging markets.

from Forbes – Tech http://ift.tt/1V4n2Em
via IFTTT