How Microsoft Could Become A Mobile Player Without A Broadly-Adopted Smartphone Operating System

Microsoft BUILD is the company’s annual developer conference where they communicate their latest strategies and deliverables to developers and launch many new innovations. BUILD is extremely developer- focused and is intended to inform current Microsoft developers as well as recruit more developers to develop for Microsoft platforms. I attended BUILD the week before last held in San Francisco. Microsoft hasn’t been successful in the smartphone OS or small tablet market, although they have seen big growth in Windows convertibles. Currently, iOS has 1 billion users while Android has 2.3 billion and Microsoft 10 has 270 million users across all devices and an installed base of 1.5 billion total Windows users.

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