Chrysler invented the Minivan segment in 1984 when it launched the Dodge Caravan and Plymouth Voyager. It further bolstered its minivan ranks by adding the Chrysler Town & Country in 1990, and these vans have represented the bulk of minivan sales for over 30 years. At Kelley Blue Book we tracked Chrysler’s market share at above 20 percent in 2015, 5 percent higher than the next closest competitor. But increasing competition from Honda, Toyota and (in recent years) Kia has put Chrysler in constant innovation mode to defend its share of the segment it created.

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