While it is the most ubiquitous form of electronic payment in China, Alibaba‘s mobile payment wallet, Alipay, is now ensuring that Chinese consumers use this payment option even while traveling abroad. Recently the company announced that the Alipay app will be launched in Europe to allow Chinese tourists to pay for their purchases while travelling in this region. The app will automatically recognize the location of a Chinese user and provide details about restaurants, tourist attractions and shopping destinations around them in Europe, in addition to the payment option. As foreign tourism is increasingly getting popular in China, Alibaba appears to be tapping into this trend to ensure that its payment application is used for the high spending in foreign locations by Chinese tourists, thus generating additional revenues for the company.

from Forbes – Tech http://ift.tt/1WfrsHL
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