Apple‘s iPad business has been struggling, with revenues falling by about 36% over the last three years, underperforming the broader tablet market. However, Apple appears to be tweaking its tablet strategy with the introduction of the iPad Pro lineup – targeting enterprises, creative professionals and power users with tablets that have an increasing focus on productivity, rather than just content consumption. While it’s unlikely that these new devices will drive meaningful volume growth for the company, they are essentially a margin play given the premium price points – $600 for the recently launched 9.7″ version to $1080 for fully loaded 12.9″ version. Below is a brief run down of the iPad’s recent sales trajectory, why the device has been struggling and how the iPad Pro could provide some upside.

from Forbes – Tech http://ift.tt/1q6Ofsz
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