The late David Halberstam, the best-selling author and Pulitzer Prize-winning journalist, relayed an interesting story in “Playing for Keeps,” his authoritative biography of Michael Jordan published in 1997. Seeking to underscore the global impact and cultural significance of Jordan during the height of his fame in the 1990s, Halberstam recalls friends going on safari in Africa who reported seeing children – almost all of whom were poverty stricken and living in squalid conditions – wearing tattered Chicago Bulls jerseys with the number ‘23’ emblazoned on the back.

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