When LinkedIn acquired the online learning portal Lynda.com at a valuation of $1.5 billion last year, the company expected the business to generate nearly $90 million in revenues for that year. While we estimate that this business will grow rapidly and account for a significant portion of the company’s revenues in future, LinkedIn now appears to be working on several initiatives to accelerate the revenue generation from this platform. The company recently announced that Linda.com is introducing ‘Learning Paths’ for its subscribers to help them stay ahead in their current jobs or acquire the necessary knowledge and skills if they are looking to make a career pivot. The step by step structured courses in ‘Learning Paths’ include several skills such as Web Development, Digital Marketing and 50 other such programs. We believe this initiative, which is currently targeted towards individual professionals, can also be expanded at an enterprise level, thus boosting LinkedIn’s revenues from this segment.

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