Recently, eBay announced that it had acquired Cargigi Inc. a provider of online advertising and marketing services for the auto industry. Cargigi will replace eBay’s Dealer Center and the company will leverage its technology to help manage auto dealers’ inventory on the vehicles and auto parts segment of its marketplace. In the past few years eBay Motors has been adversely impacted by competitors such as Craigslist, which have entered the automotive marketplace and taken a slice of eBay’s market share. According to analyst estimates, sales of cars and auto parts on eBay Motors dropped by nearly 30% in the last five years. Through the acquisition of Cargigi, eBay is looking at technology innovations to grow its auto business. The company believes that, through Cargigi’s technology, its eBay Motors dealers will be able to grow and manage their businesses, all the while enhancing buyers’ shopping experience.

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