While the smartphone market starts to level off in terms of growth, smartphone manufacturers are looking for ways to differentiate themselves from their competition. One of the biggest and most obvious ways that they are starting to differentiate is by putting a focus on photography and videography. However, photography and videography cannot simply be improved by just improving the camera sensor and the lenses as that approach has been the primary way that most OEMs have improved on photography and it has mostly been minor and incremental. At this year’s MWC 2016 in Barcelona we started to see smartphone manufacturers sink some real R&D into their smartphones’ camera systems. Handset brands like LG are starting to employ new technologies and features thanks to new processors like Qualcomm’s Snapdragon 820 to enable a broad set of features, some features that may have existed in past processors but weren’t taken advantage of and others that are entirely new.

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