The op-ed page of The New York Times has always been daily ritual, although admittedly the content that sticks with me over time is not the biting essay from columnists or contributors, but the Mobil Oil advertorials from years ago. There, in the bottom right corner of the world’s most famous forum for opinions, Mobil (and later Exxon Mobil) penned its corporate view in a premium, paid ad buy. Sure, I knew each mini-essay had a commercial intent, and looking back some seem to deny climate change, but even at just a quarter of a page, they were serious, well-written and somehow special in their surprising but relevant placement.

from Forbes – Tech http://ift.tt/1RK1Pi4
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