Reports suggest that Yahoo! is in talks with Facebook for an ad partnership with Tumblr where Facebook will sell ads within the Tumblr mobile app, splitting the revenues with Yahoo. While the company wrote off Tumblr’s goodwill partially last year and indicated that a complete write off might be happen in future, it remains one the key focus areas for Yahoo in 2016. The company appears to be undoing some of its past mistakes in Tumblr’s integration with the larger organization. It is rolling back its sales integration within Yahoo’s broader organization, which seemed to have impacted Tumblr’s revenues. We believe that, as Yahoo restructures itself by shutting down unprofitable segments, it will focus on Tumblr as a revenue driver. The deal with Facebook should enable the company to boost its advertising revenue on this platform.

from Forbes – Tech http://ift.tt/1S63jO2
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