Before I created my technology industry analyst business, I worked over 20 years in F500 technology companies running products, strategy and marketing. As an employee and as a stint running corporate marketing, what became apparent was that there were companies who “pretended” to do CSR and those who manage it like a business. Cisco Systems’ Corporate Social Responsibility (CSR) program, as I wrote here, is impressive.  It is the most comprehensive CSR programs I’ve examined, aligned and prioritized to business goals, and is run like a business with real metrics and accountability.

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