Apple launched a new 4” smartphone dubbed the iPhone SE as it looks to stay relevant in the mid-range of the smartphone market. The new device is visually similar to the iPhone 5S, although its innards have been largely overhauled to provide performance comparable to Apple’s current flagship iPhone 6S. Moreover, Apple has priced the device competitively at $400 onwards, marking the lowest-ever launch price for an iPhone. That said, the combination of near flagship-level specs and a low price point will likely prove a drag on Apple’s iPhone margins – which we believe are a key lever of the company’s valuation.

from Forbes – Tech http://ift.tt/1LEziIn
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