Cars.com is a web 1.0 company, having launched in 1998. It receives roughly thirty million visits per month, and it focuses on the merchandising of new and used vehicles. Kevin Steele leads IT and product for the company, and as such has typical CIO responsibilities, but also is responsible for the Cars.com website, the products the company sells to dealers, the features the company presents to consumers. Therefore, he has an unusually strategic set of responsibilities. Within the past three and a half years, Steele has shepherded in the rise of Cars.com’s mobile presence to reflect the fact that customers increasingly wish to access the site on their smartphones.

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