Samsung Electronics recently announced that it will showcase three previously secret projects at this year’s South by Southwest festival. All three are from C-Lab, the innovation program the company operates to help its employees to nurture their own creative business ideas. The first is Waffle, an innovative social media platform that is designed to enable collaborative content creation on smartphones. The second is Hum On!, a mobile app that notates and plays back hummed melodies in a range of instrumentation. And the third is Entrim 4D, a virtual reality headset that allows users too sense and feel a motion as actions are seen and heard. The company aims to gather feedback and assess the market potential of these products by showcasing them at SXSW. For Samsung’s mobile phone division, in particular, these new products offer the potential to increase market traction against competing platforms. Across its consumer offering, Samsung is using innovative software and hardware designs to boost potential growth.

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