Touring the brands that had built VR experiences at SXSW in Austin – you could begin to see a future where the relationship between brands and consumers was changing in a meaningful way. What seems to be exciting to consumers is a new immersive world where content and brands are increasingly intermixed. This is a change that challenges the relationship between content and adverting. Where that takes us is clearly unknown, but it?s going to be quite a journey.

from Forbes – Tech http://ift.tt/25fUhYm
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